This week’s No. 1 video on the Adweek/VidIQ top 10 branded YouTube video chart is an interesting departure from the action-packed clips that typically dominate the rankings. It comes from energy brand Petronas to celebrate two holidays: Merdeka Day and Malaysia Day.
The three-minute video spans 57 years to showcase some of the major historical events to take place in Malaysia from the perspective of two childhood friends. One scene shows the boys jumping out of a Proton Saga, Malaysia’s first national car, while another scene depicts the country’s recent close win at the Thomas Cup badminton tournament after 22 years of defeat.
Since being uploaded on Aug. 24, the video has been watched 3.83 million times with 588 comments. It has also racked up more than 7,000 Facebook shares and 200 tweets.
Only two spots are new to this week’s chart. Donatella Versace is the latest brand to tap into the viral Ice Bucket Challenge charity cause while Pepsi debuts a new ad with Janelle Monae. The soda giant’s spot follows the singer during a surprise performance in New York and is the latest addition to Pepsi’s ongoing video initiatives with this summer’s #ReelBigSummer campaign.
Six of this week’s videos include paid media pushes, including an ad from Aeropostale that has been on the chart for several weeks. The clothing retailer’s clip promotes AeroNow, the massive branding overhaul that Aeropostale is undertaking right now to better target fickle millennials. In addition to the video ad, Aeropostale has also commissioned YouTube star Bethany Mota to create a collection to more actively compete with Forever 21, H&M and other teenage-minded retailers.
Watch all of the videos in this week’s chart via the VidIQ-powered infographic below.
NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.