The Periodic Table of Content Marketing

The visualization gives an overview of key elements like strategy, metrics and sharing triggers.

periodic table
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Econsutancy’s Chris Lake has created a periodic table for content marketing. The visualization offers an overview of content marketing’s key elements and focuses on the following areas:

  • Strategy
  • Format
  • Content type
  • Platform
  • Metrics
  • Goals
  • Sharing triggers
  • Checklist

For more information on each area and how to use the table, see Lake’s post here.