Sofia Vergara Uses David Beckham To Leverage The Power Of Twitter In New Pepsi Ad [VIDEO]

A new TV ad from Pepsi features appearances from a couple of major celebrities, but it’s really Twitter that is the star.

In the commercial Modern Family star Sofia Vergara, who is desperate for a Diet Pepsi on a hot, crowded beach, uses a #davidbeckham hashtag to send a message to her Twitter followers, creating a diversion that immediately wipes out a queue of (now screaming) women so she can get to the front of the soda stand.

Hit the jump to see who makes a special appearance at the end.

I like this – it’s modern and a surprisingly meta effort from Pepsi, which even showcases Vergara’s real account. Even Biz Stone has given it his approval. And it reveals once again how Twitter has been so quickly and readily adopted into the mainstream.