Sofia Vergara Uses David Beckham To Leverage The Power Of Twitter In New Pepsi Ad [VIDEO]
A new TV ad from Pepsi features appearances from a couple of major celebrities, but it’s really Twitter that is the star.
In the commercial Modern Family star Sofia Vergara, who is desperate for a Diet Pepsi on a hot, crowded beach, uses a #davidbeckham hashtag to send a message to her Twitter followers, creating a diversion that immediately wipes out a queue of (now screaming) women so she can get to the front of the soda stand.
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