Asurion officially launched a mobile mishaps contest. The contest is designed to find some of the most peculiar, odd, outrageous and downright funny stories about how U.S. consumers have lost or broken their mobile phones.
Prior to launching the contest, Asurion partnered with Opinoinology, a leading online market research fieldwork provider. They conducted a quantitative research to learn more about Americans and their mobile phones. Among many other findings, the research shows that 5 out of 10 consumers would rather bounce a check than lose their mobile phone.
“Once we read the research and realized the awkward situations people would rather be in instead of losing their lifeline to family and friends, we immediately knew we wanted to collect some of their stories,” said Bettie Colombo, senior director of marketing communications for Asurion, the global leader in providing consumer technology protection services. “This contest will help us all learn from each other’s accidents and reinforce the need to protect our indispensible mobile devices – and even allow us to have some fun along the way.”
Asurion will award one 64MB Apple iPad 2 to a contest winner every two weeks for a six-week period, equaling a total of three winners between now and July 12, 2011. Written submissions will be accepted, with photos and/or videos as supplements. Winning entries will be featured on the homepage of the Asurion-sponsored GottaHaveMyMobile, a consumer education website for mobile phone insurance. Participants who don’t win in one round of judging will be automatically placed back into the pool for the next round of judging. Winners will be notified via email.