'People' Turns to Tech to Promote Sexiest Man
Motion-activated bins in stores play LMFAO song
No magazine can take newsstand sales for granted these days—even if it’s People’s “Sexiest Man Alive” issue. Bradley Cooper is People's pick this year, but the magazine isn't counting on the actor's blue eyes and wholesome appeal alone to bring in the sales. To attract attention to its annual franchise, People will display the issue in special bins that play a clip of “Sexy and I Know It” by LMFAO when people pass by.
The motion-activated bins will be displayed in high-traffic locations in 1,500 Kroger supermarkets when the issue goes on sale Nov.
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