People Are Hating on Santa

We got a couple more interesting tidbits that we’re including in this final installment of “PR Expressions of Holiday Cheer” (unofficial title).

Converseon has created a “Santament Score” to quantify how people really feel about Santa Claus. This man travels around the world and down chimneys delivering gifts and yet, as of this post, nearly a third of tweets about him were negative. Ungrateful bitches!

Converseon is donating $1 to Toys for Tots for each tweet containing the hashtags #santanice or #santanaughty. They’ve raised less than $100 as of this post, so get on it folks. You have until New Year’s to type your philanthropic tweets.

C. Fox Communications, a D.C.-area firm that works with “mission-driven” organizations, has partnered with a local ice cream company, Moorenko’s Ice Cream, on a limited edition flavor — Bone Appetit, a mix of vanilla ice cream, peanut butter, and chocolate covered pretzels. Bone Appetit will be available throughout January, with proceeds from the sales going to The Washington Animal Rescue League.

Visit AgencySpy to see what the ad world is doing for the holidays. Hint: a lot of video.