Corp comms, political, and entertainment consulting and research firm Penn Schoen Berland (PSB) has acquired First Movies International, another market research firm. First Movies has offices in Los Angeles and London and works with entertainment clients, including movie studios. PSB founded in 1975 to provide political polling, began providing market research for entertainment companies in 2001 through its media and entertainment practice.
First Movies staff will report to the president of PSB’s media and entertainment group, Jon J. Penn. First Movies’ co-founder David Willing will now be MD. First Movies clients include Paramount, Sony Pictures, and Disney.
The combined company will provide market research services for ”all stages of a film’s global lifecycle,” according to a press release statement from Penn. That includes focus groups, box office tracking, and exit polling.
PSB is a WPP firm. Mark Penn is the CEO of PSB as well as Burson-Marsteller.