Peacock Equity Backs EveryZing
NEW YORK NBC Universal and parent company General Electric’s joint investment venture The Peacock Equity Fund has pumped $8.25 million into EveryZing, a company that specializes in making multimedia content on the Web more searchable.
Cambridge, Mass.-based EveryZing claims its proprietary search and publishing technology can help drive more consumption of audio and video content on various media companies’ Web sites. As part of the new partnership, NBC Universal has committed to employ EveryZing’s products across its various sites.
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