In the latest edition of mediabistro.com’s Media Beat interview show, editor-in-chief and senior VP of content for PCMag.com Lance Ulanoff talks a bit about the publication’s embargo policy.
“The other thing that is unique about us, and certainly it’s a difference between us and TechCrunch, because I’ve argued online with [TechCrunch editor] Michael Arrington about this, is we sign non-disclosure agreements,” he said.
“All that means is that we’ll meet with the company in confidence so they will show us stuff way early, we can write something, put it in queue, and publish it the moment that the NDA, or embargo or non-disclosure agreement lifts. TechCrunch won’t do that. In fact he said that he’ll sign them and then he’ll break them.”
Ulanoff said one of the reasons why this is necessary is PCMag.com is one of the few publications left that does “lab-based testing” of products, which often takes a significant amount of time.
View all past episodes of Media Beat here.