Panel: Uphill Battle for Traditional Media
Traditional media are still valued for their quality content and ability to amass big audiences, but they’re increasingly undermined by their limited ability to target their audience, negative perceptions among advertisers and uncertainty about technology’s impact on their future.
Those points got wide agreement at Advertising Week’s three-part panel “Are Legacy Media Going the Way of the 8-Track” that brought together advertising and media execs from magazines, newspapers and radio.
For magazines, technology has been a foe as well as friend, panelists said.
Advancements in printing have helped magazines get to newsstands faster, while e-reader devices stand to transform how publications reach audiences, said Mark Ford, president and group publisher at Time Inc.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in