Packers Win the Super Bowl…if Social Media is a Guide

The Green Bay Packers are going to Disney World, if social media is a guide. Forget waiting until Sunday when the Green Bay Packers and the Pittsburgh Steelers take the field to see who will be crowned the 2011 Super Bowl champs, just look online. Green Bay fans are on the Web and chatting up their team, meaning, based on historical patterns, the Packers already have the game in the computer screen, er, bag.

The Green Bay Packers are going to Disney World, if social media is a guide. Forget waiting until Sunday when the Green Bay Packers and the Pittsburgh Steelers take the field to see who will be crowned the 2011 Super Bowl champs, just look online. Green Bay fans are on the Web and chatting up their team, meaning, based on historical patterns, the Packers already have the game in the computer screen, er, bag.

The Super Bowl team discussed most during the month of January has taken home the Vince Lombardi trophy every year since 2008, according to data collected by social media analysis company Infegy.

Based on the billions of messages and articles from millions of online sources measured by Infegy’s Social Radar app that tracks conversations on the Web, Sunday will be a sunny day in Green Bay.

“We measured overall conversations around both the Pittsburgh Steelers and the Green Bay Packers,” Infegy’s Eric wrote on the company’s Buzz Study blog. “Chatter around the Packers was over 2% higher throughout the month of January.” When Social Radar looked specifically at talk about the Super Bowl on the Internet, the Packers were mentioned 0.4 percent more often than the Steelers.

Not only was there more activity, but conversations taking place online around the Packers also tended to be much more positive than those that concerned the Steelers. Conversations around the Packers were 78 percent positive in past month, compared with only 69 percent positive for the Steelers during the same period.

Steelers fans can take heart though that the gap between online discussion of their team and the Packers is smaller than any two past Super Bowl teams the company has analyzed. In Super Bowl discussions, Green Bay was mentioned 12.28 percent of the time. Pittsburgh was mentioned 12.02 percent of the time.

“I don’t think more buzz means more wins, it just seems likely that people would be talking more about the team that they believe likely to be the victor,” Infegy CEO Justin Graves says. “People predicting winners in their own conversations in forums on Fantasy football leagues, things like that.”

Steelers fans can also take some comfort, perhaps, that they are not the only ones tuning out of this year’s game. In 2010, online chatter around Super Bowl XLIV was 26 percent higher when than this year’s Steelers-Packers face-off.