Omnicom has acquired corporate licensing agency Nancy Bailey & Associates. The agency will become a division of Beanstalk, part of Omnicom’s Diversified Agency Services. DAS is home to the company’s PR firms, such as Ketchum, Fleishman-Hillard, and Porter Novelli.
Nancy Bailey has been named vice chairman of Beanstalk and will report to Michael Stone, Beanstalk’s president and CEO. Both companies work with Procter & Gamble. That business will be consolidated across the U.S., Europe, and Asia. The combined entitywill also work with a number of other Fortune 100 companies.