OK!'s Incoming Editor Seeks Visual Appeal
Mark Pasetsky, who is about to take over as OK!’s third top editor in so many years, said he sees strong photos as key to the future success of the British celeb weekly, which has struggled on the newsstand this year.
“I believe these magazines are, first, visual,” he said. “You should be able to flip through the issue and not have to read it.”
Pasetsky was brought in to the Northern & Shell weekly in June as a cover consultant following a period of sluggish newsstand sales.
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