Social media data analysis company Attention dug into the Twitter data for the Occupy Wall Street protests, and shows just how massive the movement has become.
First off, the data clearly shows that Twitter is the social network where all of the Occupy Wall Street conversations are happening. It hosts 82.5 percent of the conversation, with Facebook containing only 2.8 percent. Blogs are also a small but significant part of the online facet of the protests, making up 12.6 percent of the conversation.
Twitter’s popularity during protests is uncontested. It is an open network that allows for rapid sharing of information in a global context.
Taking this data, Attention chose to focus the remaining analysis on Twitter alone.
Attention notes that the trend for #OccupyWallSt differs from the general trend of terms on Twitter. It peaks on Saturdays and declines as the week progresses – indicating that people are using their free time to support the protests, not simply tweeting during their lunch breaks to pass the time.
The Brooklyn Bridge arrests of over 700 protesters was the tipping point for social media awareness of the movement, according to Attention’s analysis. The arrests occurred on October 1st, and caused an average of 216 percent increase in the volume of #OccupyWallSt tweets in the week following.
Between September 17th, the first day of the protests, and September 23rd mentions of #OccupyWallSt on Twitter rose at a massive 2,004 on average percent per day. The following week saw a 97 percent increase over this first week.
Mentions have dropped off a bit since the Brooklyn Bridge arrests, but they are still higher than the weeks before October 1st.
The movement has captured the Twitter-sphere’s attention. As long as the protests themselves are going on, you can expect the mentions on Twitter to be high.