Earlier this week, Mitt Romney launched an iPhone app, in which he apparently misspelled the word “America” in the slogan “A Better America.” When going to check out the misspelling (which as been corrected, to the chagrin of many of the app’s reviewers), I noticed that his app is rated 4+ in iTunes, a rating that Apple gives to apps that have no objectionable material.
President Barack Obama‘s campaign app, on the other hand, is rated 12+, a third level ranking given to apps in iTunes that contain: “Applications in this category may also contain infrequent mild language, frequent or intense cartoon, fantasy or realistic violence, and mild or infrequent mature or suggestive themes, and simulated gambling which may not be suitable for children under the age of 12.”
Underneath the ranking on Obama’s app, it says:
Infrequent/Mild Alcohol, Tobacco, or Drug Use or References
Infrequent/Mild Realistic Violence
Obama’s app includes news and videos of him speaking, which is probably why it has the 12+ ranking. Whereas Romney’s app is mainly promotional and is centered around the ability to take photos of yourself and add the tagline “I’m with Mitt!” and share it with friends.
Either way, you can’t vote until your 18, so neither one is really excluding any voting aged citizens, just following iTunes’ procedure, I suppose.