NYT Begins Its 6-Hour SXSW Lineup Tomorrow

It starts with a panel discussion on fake news

With South by Southwest’s opening activities underway today, The New York Times prepares for its own time in the SXSW presentation spotlight with a lineup of talks that starts tomorrow at 11 a.m CT and continues until the late afternoon.

This year’s topics are more varied than last, when the publication concentrated three segments on different aspects of virtual reality.

The Times will be tackling an altogether different type of virtual reality for its 11 a.m. segment titled Will We Ever Escape Fake News?

The panel answering that question is comprised of New York Times media columnist Jim Rutenberg, Washington Post national political reporter Abby D. Phillip, PolitiFact editor Angie Drobnic Holan and Dan Rather, former CBS Evening News anchor and current News and Guts president and CEO.

It will be followed by a panel that asks another question, one that feels almost like a natural follow-up to the preceding one: Is Covering Trump As Crazy As It Seems?

Taking on that question is a trio of Timesmen that includes executive editor Dean Baquet, New York Times Magazine editor in chief Jake Silverstein, and investigative reporter Eric Lipton.

Subsequent panels take on the Times’ future, innovations at the intersection of journalism and marketing, the shaky “marriage” between publishing and advertising, and a BMW-sponsored segment on artificial intelligence.

You can check out the full lineup here.