NY Times Announces SXSW Schedule

Party time.

The New York Times has announced its SXSW Interactive (SXSW for nerds) schedule. This year, the Times is putting its virtual reality division, NYT VR, front and center.

SXSW begins Friday, March 11, but the Times kicks things off on Saturday with a behind-the-scenes look at how NYT VR creates its films. There will also be discussions featuring Times CEO Mark Thompson, Times Mag editor Jake Silverstein and the paper’s recently appointed media columnist Jim Rutenberg.

Below is the Times’ full Saturday lineup.

11:30 a.m.–12:30 p.m.
Behind the Scenes: NYT VR 

Discover the full story of NYT VR and engage in a panel discussion with the creative minds who helped bring these stories to life. Also enjoy a sneak peek of the scene behind the scenes and outtakes from a few moments of recent projects.

Panelists: Jake Silverstein, Sam Dolnick, Sebastian Tomich, Jenna Pirog
Moderator: Jenna Wortham

12:30 p.m. – 1:30 p.m.
New York Times Reality Through VR-Tinted Glasses*

Industry Insiders have called NYT’s launch of Virtual Reality “VR’s Big Mainstream Moment.” The Times has embraced this new, highly immersive form of storytelling and made a commitment to putting money into a full slate of VR films in 2016. Learn more about The Time’s VR ambitions as well as the broad possibilities that VR holds for news organizations and marketers alike.

Participants: Mark Thompson and Jim Rutenberg

2 p.m.–3 p.m.
Music in V.R.: Are You Experienced? 

A coveted ticket to a sold-out show, a backstage pass, a front row seat: concerts are all about access. With V.R., music lovers can choose any of these experiences, even stand onstage with their favorite band. And for artists, what better way is there to engage directly with fans than a fully immersive music video experience? Virtual reality offers audiences unfettered access to the bands they love, and the music industry is responding in compelling ways.

Participants: Lance Bangs, Jake Silverstein, Jenna Pirog and more.

3:15 p.m.–4 p.m.
Txt Me: NYT, Tinder and the Future of Relationships 

The average person spends about five hours a day on his or her phone; 86 percent of that time is spent texting. With mobile continually expanding reach and influence, what does this mean for brands and consumers? Join Bonin Bough, chief of media and ecommerce at Mondelez, and other major players in the mobile sphere as they discuss what having your best friend living in your pocket means for relationships and business.

4:30 p.m.–5:30 p.m.
On the Campaign Trail with Maureen Dowd and Jim Rutenberg 

Two of The New York Times’s powerhouse columnists, Maureen Dowd and Jim Rutenberg, join forces to discuss the coming 2016 presidential election. No subject is off limits, as they share their opinions on who’s ahead, who’s behind and the controversial topics heating up the primary campaigns.

Moderator: Jake Silverstein