Unlike the many Facebook scams that promise to tell you who is viewing your profile, WhoIsLive is not a scam, actually works, and allows users to chat with friends and other users who have installed the add-on while they browse the same pages.
WhoIsLive is an add-on for Internet Explorer and Firefox from Tel Aviv-based startup incubator Active Labs, which said a version for Google Chrome would be released soon.
After downloading the add-on, users sign in with Facebook Connect, and WhoIsLive creates a sidebar listing other WhoIsLive users who are on the same page, with friends automatically moved to the top.
The sidebar can easily be minimized, and Active Labs said the add-on does not store users’ data or history. Users can also choose to enter invisible mode when they don’t want to be distracted.
On the business side, webmasters can use WhoIsLive to communicate directly with visitors of their websites to learn about web traffic.
Active Labs said the add-on will remain free of charge, but site owners will soon have the opportunity to go premium, which will move them to the top of the lists on their sites and allow for more direct interaction with users.
Active Labs said in a release:
In the Middle Ages, news would be read out loud in the town square, and people would stand around gossiping about what they had just heard. WhoIsLive is the modern-day equivalent. The add-on gives you access to people around the world who are reading the same news article as you.
You can use the built-in chat feature to discuss it with them — whether it’s new Google Plus features or the final installment of Harry Potter, you can discuss what’s happening right now with other people who are reading about it live.
Readers, are you curious to see who looks at your Facebook page, enough to try out WhoIsLive or a similar app?