Nielsen Picks Up Vizu to Strengthen Ad Reporting Services
Vizu's technology centers on measuring and optimizing ads
Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced today. Vizu’s ad measurement and optimization technology will be incorporated into the aforementioned service that Nielsen has been developing with media planning and buying company GroupM.
Vizu, based in San Francisco, has 60 employees and brings a formidable stable of clients, including Walmart, McDonald's, Ford, Hilton, Warner Bros. and other brands.
Nielsen's cross-platform campaign measurement service aims to help brands see how TV and online ads perform in concert, measuring total and overlapped reach and frequency of campaigns.
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