Nielsen: Mobile Search War Not Over
Google appears to be winning not just the desktop search battle, but the mobile search battle as well, with over 60 percent of the mobile search market, MediaPost reports. But Nicholas Covey, director of insights at Nielsen Mobile, said it’s still too early to pronounce Google the winner.
“The battle for mobile search [is going] to be more complicated and less decisive than online search,” Covey said in the article. “Audiences for several categories of mobile search are simultaneously growing: mobile Web, SMS, carrier-portal and even 411 are each going to keep an important place in the mobile search ecosystem.”
Covey
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in