Nielsen to Measure U.K. Web Site Audiences
NEW YORK Nielsen has been selected by the U.K. Online Measurement Co. (UKOM), an organization tasked with developing industry-wide standards, to create a new system for measuring audiences of U.K. Web sites.
Nielsen will launch the new service, dubbed the U.K. Audience Planning System (APS), in January 2010. It is the first measurement system embraced by the U.K. online sector as a “currency” for buying and selling ads in the Internet space.
PricewaterhouseCoopers estimates that advertisers will spend close to $8 billion on Internet advertising in the U.K.
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