Nielsen: Kids Flock to Web
NEW YORK Nielsen Online has confirmed something that most parents know all too well: kids are going online in droves — at a faster rate than the general Web population — and are spending more entertainment time with digital media.
Over the past five years, the kids’ Web universe has swelled by 18 percent, compared to a 10 percent growth rate seen in the relatively mature general Web population, per Nielsen. As of May, the kids 2-11 audience had reached 16 million, or 9.5
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