Nickelodeon is coming for your children
Taking a page from the Big Tobacco playbook, Big Kids’ Programming, in the cuddly guise of Nick Jr., is trying to capture young audiences as early, and in as many ways, as possible. The children’s programmer has announced plans to premiere elements of its newest animated series, “Wow! Wow! Wubbzy!,” on your preschooler’s cell phone, laptop, and video iPod in advance of its broadcast launch in August.
But, hey, maybe this is a good thing. If you’ve already set your four-year-old up with a monogrammed Razr phone, goth-black MacBook, and radio-signal-receiving headgear, then maybe you were looking for some “me” time anyway.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in