Pulse, an app that delivers news content to mobile phones and tablets including Android devices, the iPhone, and the iPad, will add fare from msnbc.com under terms of an agreement between the two parties, announced Wednesday.
Content from msnbc.com including its NBC News: Decision 2012 election coverage, top headlines, business news, Technolog (technology, gadget, and gaming news), and its Weird News and Wonderful News sections will be available via Pulse search and downloadable to users’ devices.
Pulse said it has topped the 4 million-user mark across all of its platforms, and it counts among its other content partners AOL, The Atlantic, CNET, CNN, Discover, Gawker, GOOD Magazine, The Hollywood Reporter, The Huffington Post, Los Angeles Times Magazine, The New Yorker, Salon.com, Time, Vanity Fair, The Wall Street Journal Digital Network, and Yahoo!.
NBC News chief digital officer Vivian Schiller said:
As one of the world’s leading sources of global news and information, it is critical that we serve our audiences regardless of what platform or device they are using. A partnership with Pulse is an innovative way to extend our reach in the digital space.
msnbc.com editor-in-chief Jennifer Sizemore added:
msnbc.com is committed to delivering our unique content to our audience wherever and however they consume news. Getting in on the ground floor with a product like Pulse gives our audience one more option for discovering the best of what we’re offering, 24/7.
And Pulse co-founder Akshay Kothari said:
For many of our users, having access to breaking news on the go is of paramount importance. With these added news sources from NBC News and its digital family, we are expanding our already robust selection of news content to ensure that our users never miss an important story or headline.