Maybe you were one of the people who got an email yesterday introducing you to #NewKlout, which came with a ready-made hashtag and now offers suggestions for how you can raise your Klout score to something you can be proud of.
“Klout helps people who want to be great at social media,” the site announces on its homepage.
It was not so long ago (or maybe it was) when we were reading stories about how people with high Klout scores had become VIPs, scoring sweet rooms at Vegas hotels and seats on flights.
“The people who have high Klout scores tend to stay very engaged with Klout. The people without high scores, there’s nothing for them to do,” Klout CEO Joe Fernandez said in an interview with Fast Company. According to Fast Company, the question Klout gets the most is how to raise your score.
So to help the low-scoring souls who are wandering aimlessly around the Internet, the site identifies user interests and suggests content to share.
Ad Age wrote this about #OldKlout in 2010: “In it’s [sic] current form, Klout is a sophisticated ranking system that analyzes one’s activity on social networks and assigns a score to that individual based on his/her ability to influence others.”
#OldKlout, the article continues, went deeper than simply how many followers someone had. Rather, it looked at “how often [people] click on posted links, respond to, list, or retweet that user, and how influential those followers are, all of which can be qualified by specific topics, keywords, and geographic regions, made possible through access to Bit.ly’s link tracking metrics and Twitter’s firehose of data.”
By feeding content to users, the scores are manipulated to make a person more “influential” than they would be on their own. A mobile app and a “scheduling tool” are on the way along with, possibly, a version for marketers.
It makes you question whether Klout is as influential as it was just four years ago. Its efforts to draw an audience indicate that Klout has lost the ability to sway users and big corporations, and maybe needs to raise its own score.