The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.
So, you’ve studied the basics, chosen the perfect username, setup your profile at Twitter.com, started following some cool people, picked up some followers yourself, wrote some really great tweets, figured out Twitter etiquette and started making Twitter work for you, and your business.
Now it’s time to take it to the next level.
Here are 7 Twitter tips for advanced users.
1. Twitter Is A Social Network, So Be Social
Scheduling tweets and using platforms such as HootSuite to manage your presence on Twitter is a great idea, but just because you can automate some aspects of Twitter that doesn’t mean you should automate everything and just switch off. If you’re scheduling tweets you ideally still need to be there, on Twitter, to gauge and respond to the reaction. Otherwise, what’s the point in trying to get one?
2. Find The Perfect Twitter Client… For You
HootSuite and TweetBot are my desktop and iPhone/iPad Twitter clients of choice, and I recommend both of them wholeheartedly, but that doesn’t mean that these will be the right clients for you. You need to spend the time trying as many different Twitter apps on your desktop, smartphone and tablet as you can until you find the perfect choice for your needs.
3. Don’t Forget The People Who Put You There
As your presence on Twitter grows you’ll start to get more attention and attract comments, retweets and follows from folks equal to your growing status. This is a good thing as it means that you’re going places. What you don’t then want to do is forget and ignore all of the people who helped you get there on the way up. It’s like anything else in life – that foundation of people who were there with you at the start will continue to be there with you, and get ever-bigger, and exponentially important, so long as you don’t drop them as soon as famous person A comes along.
4. Don’t Waste Your Time With Timewasters
Equally, there are always going to be a small percentage of people on Twitter who do nothing but drag you down, naysay and time-suck. It’s essential that you educate yourself to spot these people early on and drop them like the proverbial hotcake. Remember: the block button is your friend.
5. Analyse Your Stats
Twitter recently opened up its internal analytics platform to everybody and this will also provide a ton of key metrics and data that can help you evaluate what you’re doing right, and wrong, on Twitter. Spend a lot of time in here and figure out what works, and what doesn’t.
6. Create Your Own Hashtag
If you’re using Twitter to market products and services it pays to create a unique hashtag that you “own”, and can use for each update relative to the tag. Spend a bit of time in Twitter search and see what’s available. Do not use existing, even semi-popular hashtags – jumping on the bandwagon of others never pays off on Twitter. Instead, find something that you can shape and control.
7. It’s OK To “Twitter Yourself”
Indeed, if you’re a brand using Twitter, it’s more than okay: it’s recommended. Same goes for your products, services and those of your competitors, too. Head over to Twitter Search, or setup a standalone, saved column in HootSuite or your favourite Twitter app, and search away. And keep searching. It’s a 100% free tool that is tremendously valuable when used in the right way(s).
This post is part of The Newcomers Guide To Twitter, a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time or thinking about signing up for a profile. Click here to see the other posts in this series (and if you’re just getting started, here’s part one), and please hit the comments to share your own Twitter tips.