Users of the social Web who want to control how much of their information is publicly shared, whether to boost their privacy or to promote their online presence, may be interested in the partnership between PeekYou, a search company that reindexes Internet content based on people, and online reputation manager Reputation.com.
The two companies will combine their respective technologies and services to allow users to either easily opt out of sharing information, or to self-promote that information.
PeekYou and Reputation.com will also host roundtables with industry leaders to promote the adoption of best practices in Internet privacy.
PeekYou founder and CEO Michael Hussey said:
A leader in online identity management, Reputation.com is founded on the core principal that individuals have the right to control their information and privacy online. PeekYou also understands that people vary in their preferences and sensitivity over what kind, and how much, of their personal information may be publicly disclosed, whether online or offline, and over how that information may be used by third parties. We are excited to be working together on new customized tools for privacy controls that will render standard, one-size-fits-all privacy settings outdated.
Reputation.com founder and chief operating officer Owen Tripp added:
PeekYou has been very proactive at tackling the emerging privacy challenges of the social Web; they stand behind transparency and consumer control. Today’s announcement is another step forward in giving users improved control of their privacy and personal information online.