Both the iPad2 and the Verizon iPhone may have increased the relative allure of Apple’s platform to mobile developers against Android.
Flurry, which has an analytics product in 90,000 mobile apps, said iOS increased its market share against Android in terms of mobile developers starting new projects.
Android new project starts have dropped from 36 percent in the first quarter of this year to 28 percent in the second quarter, according to data on all of the new app projects the company detects when developers install its analytics. Total new projects on both platforms grew by 12 percent quarter-over-quarter to 10,200 in the second quarter.
Flurry says this is Android’s second quarter-over-quarter slide in market share following a year of growth, peaking in the fourth quarter of 2010.
The company goes on to say that there are a number of reasons why iOS is regaining momentum. For one, it launched the Verizon iPhone at the beginning of the year, which gives consumers more choice and the ability to avoid what is perceived to be AT&T’s overburdened network. Secondly, Apple has said demand for the iPad 2 has left it backlogged while the Android-focused device makers have yet to create a credible competitor to the tablet.
Lastly, Google’s payments infrastructure — while promising — still needs work. Apple said at its most recent developers’ conference that it has 225 million iTunes accounts with credit cards on file, which is attractive to developers looking to earn revenue straight away. At the same time, developers have to figure out how to support a myriad number of devices and distribute through several app stores instead of a single one.
“With developers pinched on both sides of the revenue and cost equation, Google must tack aggressively at this stage of the race to ensure that Apple doesn’t continue to take its developer-support wind,” wrote Flurry’s Charles Newark-French.