SPOT ON media and LIVESTRONG are joining together in the fight to battle cancer with LIVESTRONG Quarterly, a new online, print, and print-on-demand publication that highlights individuals battling with cancer, support groups for the disease, as well as cancer resources. LIVESTRONG is part of the Lance Armstrong Foundation for cancer support. The first issue features swimmer Eric Shanteau’s heartfelt story about his diagnosis right before he reached the Beijing Olympics in 2008.
Co-sponsored by the Mayo Clinic and Genentech BioOncology. Editor Curtis Pesman comes to LIVESTRONG after working at Esquire and as an editor at SELF magazine. He is also a cancer survivor himself.
Read the full press release after the jump.
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SPOT ON media and LIVESTRONG(R) Launch LIVESTRONG Quarterly
New York, US–February 9, 2010 / (http://www.myprgenie.com) — LIVESTRONG Quarterly is a new online, print and print-on-demand publication from LIVESTRONG. The magazine features profiles of survivors and supporters in the fight against cancer; resources and information about cancer prevention and treatment; and general articles about health, fitness and wellness.
“As a three-time cancer survivor, I understand the worries and concerns other survivors face on a personal level,” said LIVESTRONG President and CEO Doug Ulman. “Our goal with LIVESTRONG Quarterly is to communicate these concerns to the broader community and to demand change for the 28 million people around the world living with cancer today.”
The premiere issue includes a cover story about swimming champ Eric Shanteau’s cancer diagnosis just as he was about to reach the Beijing Olympics, as well as a feature story on Kris Carr’s wellness movement “Crazy Sexy Cancer”, interviews with Mario Lemieux and Robin Williams on healing and recovery, and articles about post-cancer fertility and the new targeted hybrid drugs.
Curtis Pesmen is the editor of LIVESTRONG Quarterly. He is a cancer survivor and author of seven nonfiction books, including The Colon Cancer Survivor’s Guide, How a Man Ages and Your Prostate Cancer Survivor’s Guide. He was formerly Chief of Research at Esquire and Health and features editor at SELF magazine.
LIVESTRONG Quarterly is sponsored by Genentech. “Genentech is proud to serve as the Founding Scientific Sponsor for LIVESTRONG Quarterly,” said John Orwin, senior vice president, marketing and sales, Genentech BioOncology. “We are impressed by LIVESTRONG’s accomplishments on behalf of people living with cancer and we honor their work toward our shared goal of helping survivors and their families.”
Its other co-sponsor is the Mayo Clinic. “We are delighted to be working with LIVESTRONG Quarterly. It will be a great resource for cancer survivors and their advocates, as well as for healthy individuals working to stay that way. A source of inspiration and hope, LIVESTRONG is an ideal partner for the Mayo Clinic,” said Dr. Rafael Fonseca, Deputy Director of the Mayo Clinic Cancer Center.
“This is a unique opportunity for advertisers to identify themselves with what has become one of the most recognized and beloved brands in the cancer community and the motivational health industry,” said Margot Sandenbergh, CEO of SPOT ON media. “We are honored to be working with LIVESTRONG on their agenda of disease prevention, early detection and promotion of a healthy lifestyle.”