New Facebook application analytics tools emerging
Any web company will tell you that measuring and analyzing user behavior is vital to the constant improvement of any site. While Google and others have spent lots of time and energy building analytics infrastructure services for the general web, specialized analytics services for the Facebook Platform are still in their infancy.
Because of the nature of social network application development, app analytics is inherently a fragmented problem: because only part of users’ interaction with your software occurs in places that you can measure, application developers must depend on the platform for visibility into channels the platform owns (on Facebook, this means the News Feed, invitations, notifications, and others).
Although
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