Urban passersby can take selfies in front of a Netflix billboard. By using Snapchat's face-swapping feature, they can then create split-screen photos. Check out the tweet below to see an example of what the final product looks like:
— Nicolas Garnier (@Nikoslyders) April 23, 2016
Bringing outdoor ads together with Snapchat seems to be a growing phenomenon, with the mobile app itself leading the way. In late March, Snapchat debuted smart, stealthy roadside ads in several cities. And last week, it bought a huge, digital ad on a Times Square billboard.
Additionally, National Geographic last week ran a face-swapping campaign via Snapchat to celebrate cultural understanding and various identities—though it may have been too lighthearted to have the intended effect. Read more about the effort here.