Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
National Geographic has tried to put a 21st century spin on the idiom "Walk a mile someone else's shoes." Instead of shoes, people swap faces—a la Snapchat's face swap tool—in an odd new print campaign from Y&R São Paulo.
The intentions of the campaign are sound. The "Swap Prejudice for Knowledge" campaign is meant to combat intolerance and encourage empathy. But the resulting work is lacking and potentially offensive.
Does face swapping in a photo help you understand the other person's life, their circumstances, their problems, what it might be like to be another race? Certainly not.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in