The National Hurricane Center is trying to get more Facebook likes, as the official start of hurricane season approaches on June 1.
Weather specialists hope the Facebook posts will reach people who wouldn’t otherwise heed storm warnings, and get otherwise skeptical people to understand the severity of storms.
The relatively new Facebook page, started earlier this year, will include daily tropical weather updates and links to the Hcenter’s web page for active updates during a storm. Engaging with fans — in this case, answering visitors’ questions — is less likely at this point due to staffing issues.
The Joplin, Missouri tornado was the most recent example of Facebook playing a key role in connecting families with search and rescue efforts or served as a platform for government agencies involved in the clean-up to share the latest information.
What do you think of Facebook’s increasing communications role in the aftermath of natural disasters?