Music Messaging App Rithm Relaunches with Premium Streaming

With the new Rithm Gold, users can stream full tracks sent within chats.

Rithm

Rithm, a music-themed messaging app, launched in beta in 2013, and over time grew to a reported “few million installs.” The app’s developer, Rithm Messaging, learned a lot about social music experiences during that time, triggering the commercial relaunch of Rithm, which offers a $3.99 per month premium version (Rithm Gold), and unlocks the ability to send complete streams of music tracks to others within chats.

All users can share music via public group chats, or private conversations, but non-subscribers are limited to 30-second clips. Thanks to content deals with major music labels, users can search for specific songs or artists, or browse curated song lists (popular or happy songs, for instance). When users find a song they like, they can add it to a playlist. Premium users can then stream these full songs from that playlist, without being in a chat.

As part of this launch, the app has also introduced Artist Shops, where users can purchase dancing artist emojis and stickers to share back in chats.

Additional social and music discovery features allow users to visit others’ profiles, viewing and previewing the songs they’ve added to their playlists. These profiles are slightly gamified, as users earn points for their activities within the app.

Rithm is available to download for free on the iTunes App Store and Google Play. Users will receive a 14-day free trial of Rithm Gold upon downloading.