MtvU Launches 25 College Sites
NEW YORK MtvU, MTV Networks’ collection of TV and Web properties that target the college student universe, today launches 25 Web sites dedicated to individual U.S. schools.
Through a partnership with local search specialty firm Zvents, mtvU is essentially looking to create a series of campus-insider versions of listings sites like CitySearch or Yelp for schools such as Ohio State University. The goal is for these sites to provide not only information on local bars, restaurants and coffee houses, but also events like upcoming concerts and off-campus sorority parties.
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