BermanBraun and msnbc.com added an extension to their Wonderwall interactive, photo-driven celebrity destination in the form of Powerwall, which substitutes CEOs, politicians, and royals for celebrities.
Visitors to Powerwall are greeted by a dynamic homepage, and clicking on photos leads them to content with full social media integration, full-screen photo galleries, and interactive polling.
BermanBraun designed and built Powerwall, and it will oversee programming and operations, while MSNBC Digital Network will distribute the site, provide unique content, and lead advertising efforts along with Microsoft and BermanBraun.
MSNBC Digital Network president Charlie Tillinghast said:
This new site feeds the growing appetite for lifestyle images and stories about VIPs and the lives they lead. Powerwall’s unique presentation is sure to attract consumers and the advertisers looking to connect with them.
BermanBraun partners Gail Berman and Lloyd Braun added:
We are thrilled to be in business with the MSNBC Digital Network team with our site Powerwall. Powerwall is the latest extension of our Wonderwall brand, and it will cast a wide net to showcase the lifestyles of power players in politics and beyond.