If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t even know existed.
In late June, Mozilla—maker of the popular Firefox Web browser—announced that it would block the vast majority of third-party cookies for all of its users worldwide. It is a move that carries very little upside for consumers and threatens to destabilize the economic ecosystem on which the modern Internet, and the ad-supported content that is its hallmark, is built.
Cookies are the technology that creates persistence on the Internet.
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