MoPub Launches Real-Time Bidding Marketplace for Mobile Ads
MoPub, an Accel Partners-backed startup from former AdMob and Google employees, is launching a marketplace where developers can auction off mobile advertising inventory in real-time.
Publishers can sell their advertising inventory while being able to control the type of ads that appear in their apps (if they want to block ads from specific brands or competitors). MoPub compares it to a “virtual trading floor” for ads where buyers come into a real-time market and look for demographics that match their needs.
“Any
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