Mobile Shopping Poised for Growth
NEW YORK Americans are gradually warming up to the idea of making purchases via their mobile phones, particularly young adults and men, according to a new study conducted by Harris Interactive for the mobile credit card security firm Billing Revolution.
Harris surveyed 2,029 adults from April 29 to May 1; 1,883 of those surveyed were cellphone owners (93 percent). Close to half (45 percent) said they think shopping via mobile phones is “somewhat safe,” though just over a quarter (26 percent) feel that mobile shopping is completely safe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in