Mobile Messages Gain Awareness
NEW YORK Awareness of mobile ads has accelerated, per the new Limbo-GfK Technology Advertising Report being released this week. A record 104 million people (or an estimated four in 10 Americans) recalled seeing an ad on their mobile device between July and September — the highest mark since the report was introduced last year.
“Brands are doing more with mobile, spending more,” said Rob Lawson, founder of Limbo, a mobile social networking community. “Only two years ago they didn’t see it as a channel where they would see ads.
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