Mobile Apps now on AdWords and some mobile apps via AdMob network

Starting today, AdWords advertisers now have access to over 350 million mobile devices and certain mobile apps through the AdMob network.

Announced on Google’s mobile ads blog, the new integration with the AdMob network allows advertisers access to mobile app inventory directly form the AdWords interface. Advertisers can create and manage mobile ad campaigns that span the 300,000+ mobile apps in AdMob’s current network, which now reaches 23 countries. Advertisers can also target specific models of mobile devices or a particular manufacturer. This is in addition to existing AdWords functionality that allows advertisers to target by WiFi, operating system or operator.

Google acquired AdMob in 2010 for $750 million. The company was founded in 2006 by Omar Hamoui, who set out to consolidate the fragmented mobile web environment through tools and advertising solutions designed to target highly engaged consumers on mobile devices.