Mobile Ads Gain Steam
A recent OPA study entitled “Going Mobile” revealed that consumers do in fact want to spend money on mobile content, or at least tolerate some advertising in order to view it for free. Nothing new here; this seems to be the consensus regardless of the study. Some other conclusions:
– About a quarter of American mobile users say they plan to spend more time with the mobile Web this year.
– More than half of mobile users stay with the same brands they use when surfing on their desktop PC.
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