MediaPost has a great analysis of the week’s news in this story. Despite the huge push, it’s still an uphill battle, as consumers (even young ones) are still ambivalent about things like whether or not they want MySpace on their phones.
And of course, in the end we don’t care about the ads; we care about what we can do with our phones. But it still pays to follow the industry and pay attention to what initiatives work (text messaging, probably broadcast TV), and which ones fall on their face (recycled TV clips, social networking attempts to date, poorly designed WAP pages, and anything where advertising becomes too intrusive).
Big Week For Mobile Ad Deal Announcements [MediaPost]