Mixed Martial Arts on NBC?

NBC is looking long and hard at airing Mixed Martial Arts in primetime or late night slots, according to David Goetzl in Media Daily News. The sport fits Ben Silverman’s high-concept, low-taste standards for programming, and is capturing a young male audience who loves the kicking, punching, biting, eye-gouging, unscripted action.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in