A survey of 78,994 people by travel dating website MissTravel found that 48 percent of Instagram users turn to the Facebook-owned photo- and video-sharing network to help choose vacation destinations, and 35 percent use Instagram to discover new places.
There is a sharp divide among age groups, with 76 percent of millennials saying that they would likely incorporate Instagram into their vacation decisions, while fewer than 4 percent of Generation X respondents expressed the same sentiments.
MissTravel founder and CEO Brandon Wade said in a release introducing the survey results:
Social media is a way to connect with far-off places and new cultures before even stepping foot on foreign soil. Instagram is the modern day travel agent.
Readers: Has Instagram ever played a role in your travel plans?