The competition was pretty fierce, like an episode of The Apprentice, only without all the Trump commercials. In fact, the competitive review included proposals from more than 50 agencies nationwide, according to Current’s press release.
“This is an exciting win for Current and Jack Morton, showing the power of collaboration across IPG agencies to rise to the top in an extremely competitive field,” said Virginia Devlin, president of Current. “We’re looking forward to the journey ahead with megabus.com, celebrating easy, affordable travel and exploration.”
The account will be run out of Current’s Chicago office under the leadership of Amy Colton, an executive vice president at the agency.