Medio: Search Makes for a Better Mobile Experience
During a mobile panel at the Search Engine Strategies conference, Barry Chu, general manager of advertising at Medio Systems, a mobile search engine and ad network, discussed the value of search to advertisers, content publishers and consumers.
According to a Mobile Marketer report on the panel, Chu stressed the differences in delivering content via different media, saying, “You can’t just transfer your online assets to mobile. Television has sight and motion. Radio has captivity and mobile has personal reach and relevance.”
He
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