Playboy really meant it when they said they were diversifying into multimedia content delivery: According to their 10-Q filing, at the end of the third quarter Playboy Enterprises Inc. purchased an “online distribution business” called ICS for $12 million, and is also looking to buy back all outstanding equity in Playboy.com. Your move, Penthouse. Any way you look at it, the consumer wins. Another victory for topless girls in bunny ears! [Folio] What you will never find in an MB “How To Pitch” article: Advice to pitch like this.