Mavrck said participants in the beta-test will be able to use its algorithm-driven engine to identify Instagram users, followers and customers by age, gender, reach, location, topics of influence and recent life events, as well as rank them by average engagement per post. They can also encourage influencers to:
- Like or comment on brand posts.
- Post their own influencer-generated images.
- Tag friends via comments on posts by brands or influencers.
- Post existing branded content.
Participants will also be able to track engagement generated by influencers’ Instagram content, as well as obtain full repurposing rights to that content.
Mavrck co-founder and CEO Lyle Stevens said in a release announcing the beta-test:
We are firm believers that social influence occurs on the human level, across many platforms. Our platform has always enabled brands to distribute content across all social networks, but after witnessing the sheer data behind user engagement with brands on Instagram, rolling out our algorithm was the best way to provide brands a way to capitalize on this wave of influence. Now, brands can engage with their most influential customers on Instagram at scale and experience increased brand loyalty and actual sales, not just impressive engagement stats.
Marketers: What are your initial thoughts on Mavrck’s beta-test with Instagram posts?