Mass Messages From Small Businesses on Messenger Are One Step Closer to Reality

Facebook is expanding its test of Broadcast Composer

Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages.

Late last November, the social network confirmed that it was conducting an internal test of Messenger Broadcast, which was initially spotted by Twitter user @phwd and shared by The Next Web director of social media Matt Navarra.

On Wednesday, Facebook said “a very small percentage of eligible small business pages” in the U.S., Mexico and Thailand will begin testing what is now called Broadcast Composer.

Pages that are part of the test group will only be able to send messages to Messenger users who have initiated conversations with then—choosing a segment of those users or all of them—and there will be a monthly cap on the number of messages that can be sent.

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